As the new gTLD roll out rolls on one that has trust and security at its heart launched its General Availability today (24 June). The .bank gTLD became available for the global banking community and is intended as a way internet users can be sure their financial institution is legitimate.

“For .bank, the level of security provided is crucial. Consumers need to be absolutely certain that their personal and financial details are safe,” said Gunter Ollmann, CTO of NCC Group’s Domain Services division.

“Open generics aren’t good for businesses or customers alike unless security has been given the utmost priority.”

“The Technical Policy that we created for the .trust domain is a benchmark that they should be looking at. Network, web application, email, malware and DNS risks all need to be covered.”

.Bank is operated by fTLD Registry Services, LLC—a coalition of banks, insurance companies and financial services trade associations from around the world—to ensure it is governed in the best interests of banks and their customers. fTLD has a deep understanding of the banking and insurance communities, their customers’ and their institutions’ needs.

fTLD was granted the right to operate .BANK on September 25, 2014, and .INSURANCE on February 19, 2015. All applicants will undergo a thorough verification process before being awarded a domain and must comply with strict registry policies. Verification of the eligibility of registrants will be undertaken by Symantec.