The Austrian registry nic.at conducted an awareness campaign appealing to the countryâs sense of patriotism, and saw the ccTLDâs brand awareness rise among registrants.
At the end of the campaign, market research found 20 percent of respondents indicated that they had a significantly higher opinion of .at compared to prior to the campaign.
When it came to registering domains, almost 85 percent indicated that they would definitely or probably choose .at â up two percent since the start of the campaign.
The report also profiles a few of the successful companies who have put the .at domain at the heart of their marketing activities. These companies were the focus of the inaugural Austrian Darlinkâs awards.
While this writer is not able to judge the success or otherwise of a marketing campaign, the results do show that marketing is important in raising awareness of a countryâs ccTLD, and that oneâs love of their own country is important too.
The final .at report for 2014 also includes a timeline of the registryâs achievement for the year as well as some of the successes for their marketing campaign.