Australians ignorant about social media data, ACCC chief warns

The Cambridge Analytica revelations have exposed how little Australians know about the extent of personal data held by Facebook and Google, according to competition chief Rod Sims.

The chairman of the Australian Competition and Consumer Commission, which is in the early stages of an inquiry into digital platforms, said the public’s shock at the scandal confirmed what he already knew – that consumers are largely ignorant about the potential of social media giants and search engines to access and harvest their information.

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