Australian watchdog bitten in Google case

The consumer watchdog suffered a blow in its mammoth court case against Google Inc, when a judge said yesterday its court documents were almost “incomprehensible”, “opaque” and “somewhat repetitious”.The Australian Competition and Consumer Commission was ordered to write out summaries of its key allegations against various Google companies to clarify its case.

The watchdog claims Google does not clearly distinguish between “organic” search results and “sponsored links”, which are advertisements.Google says it is clear that the wording “sponsored links” and coloured shading indicates those listings are advertisements.,25197,22397413-2702,00.html

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