Australian Tourism Body Says Domain Names Important in Promoting Tourism

An Australian tourism body has spent A$100,000 buying three domain names it considered important to promoting tourism down under.The Northern Territory’s tourism body, Tourism NT, bought the domain names including tourismnorthernterritory.com.au and northernterritory.com because they believed the domains were very valuable and the price was fair, according to an ABC News report.The issue came to light under questioning at a budget estimates committee hearing this week. The NT Tourism Minister Malarndirri McCarthy said the internet is a valuable tool to attract visitors to the Northern Territory, according to the ABC News report.To read the ABC News report in full, see:
www.abc.net.au/news/stories/2010/06/17/2929329.htm