AusRegistry Sets Out to be Leading Registry in the New gTLD World

AusRegistry International, the registry for .AU and .AE ccTLDs, is one of the contenders to significantly gain from the proposal by ICANN to introduce a potentially unlimited number of new generic Top Level Domains.Although the number of applications is likely to be in the dozens initially rather than the thousands predicted by some, there are significant costs involved in establishing a new registry. One of the most significant of these is the backend registry and sharing the cost is one way of reducing costs.To this end AusRegistry International have announced that they have developed two partnerships. One is with gTLD Revolution, a new entity created to pursue new Top Level Domains, who has selected them as the preferred backend Registry Services provider and consultants. The other is with The Film Registry Inc. who has announced AusRegistry International is their Registry Services Provider for the .film Top Level Domain.gTLD Revolution CEO Dean Shannon, serial internet entrepreneur and founder of successful internet businesses such as Dark Blue Sea, Fabulous.com and many more, has announced his intention to revolutionise the internet domain space by providing genuine choice and flexibility for internet users worldwide whilst generating competition and much-needed price pressure on Verisign’s .com monopoly.Shannon stated that, “after a worldwide search and selection process, gTLD Revolution has selected AusRegistry International to provide all of our technical infrastructure requirements. AusRegistry International is clearly a standout competitor in this market as they have considerable experience in delivering world’s best practice Registry Services via .au and other TLDs globally.””Their Registry System is the most comprehensive we have seen in the market and they were able to offer gTLD Revolution high levels of scalability along with competitive pricing. This, along with their undisputed experience in providing Consulting Services to their clients and intricate knowledge of ICANN’s new TLD program, made this a relatively easy choice for us.”gTLD Revolution has announced intentions to apply for the following:
web – the first truly generic space to compete directly with the increasingly overcrowded .COM space
.money – designed to provide a dedicated home for all things financial – from stock tips to mortgage brokers
.phone – working with handset manufacturers, telcos and software providers to develop a range of innovations to enhance navigation and usability
– and intends to announce plans for more in the very near future.Sloan Gaon, CEO of The Film Registry, Inc. said, “we are excited about the .film opportunity and believe it will revolutionise the way in which films are not only represented on the internet, but will also facilitate a streamlined online experience for industry members and consumers alike. The .film namespace is the final shove that pushes the cinematic industry fully into the digital age. AusRegistry International are the ideal technical partners for .film as they have proven systems, a great team of highly skilled and experienced professionals and a flexible approach that we believe will be crucial in ensuring the success of this new domain space.”Applications for new gTLDs are likely to open in early 2010 however, it’s important for TLD operators to start cementing their plans as soon as possible.”Selecting a Registry Services Provider is really just one of the many steps that a potential applicant must go through and we are happy that we will have sufficient time to work with Dean before applications are submitted,” Kinderis continued. “This is something that most people in the industry aren’t really paying enough attention to. We are providing assistance to many of our clients and are suggesting to them that time is of the essence given that large amount of planning and time commitment required to actually ensure that a new TLD is going to be a success.”