AusRegistry Launch New Exclusive Deals To Empower Australian Online Businesses To Take Advantage Of Booming eCommerce Opportunities

[news release] AusRegistry today (4 November) announced the availability of two new special offers to help Australian businesses get online and activate their Internet presence with an exclusive domain name and search advertising offer.The campaign is designed to help Australian businesses succeed online and empower savvy business owners to take advantage of the significant ecommerce opportunities available.Utilising Microsoft’s Bing search advertising network – with nearly 3 million search users in Australia – the campaign is offering business owners the following exclusive deal:Special offer 1:Register the and version of a domain name (with a participating Registrar) in the month of November and receive $100 in free performance-based search advertising, plus assisted set up when you spend $25 in your Bing Ads account.Special offer 2:Register either a or domain name (with a participating Registrar) in the month of November and receive $50 in free search advertising with Bing Ads.George Pongas, General Manager of AusRegistry, said success online requires a multifaceted approach.”We know small to medium businesses in Australia face major challenges in crafting a winning approach for their online strategy. Business owners need to recognise that a brilliant corporate website on its own will not be enough to generate the significant cut-through they are looking for online,” Mr Pongas said.”A corporate website supported by a sound search advertising campaign will go a long way to helping any business establish a strong presence online. We’re thrilled to have AusRegistry utilise our extensive Bing search advertising network to empower local business online,” said Kevin Grobler, Director, Search Advertising APAC, Microsoft.”Those business owners who take a well-rounded online approach that includes search marketing, a content strategy, customer engagement and social media will be the ones who achieve the most success,” Mr Pongas added.He said a .au domain name should be at the very heart of any online strategy for Australian businesses.”The .au domain name is synonymous with doing business online in Australia and your .au domain name should be the digital asset that underpins your business’ online identity. Your search advertising, marketing and online content should be directing customers back to your corporate website hosted under your .au domain name.”Mr Pongas said recent research by AusRegistry showed only one in four Australians own a domain name.”It’s a disappointing fact that many Australian businesses are missing out on the significant revenue potential the Internet offers by not owning a domain name or hosting a corporate website. Business owners would be wise to not only secure the and domain names for their business name, but also consider registering generic words related to their industry.”Mr Pongas said generic domain names can hold immense revenue potential and noted that recently sold $110,000.”Our campaign with Microsoft is designed to give Australian businesses the basic elements needed to develop their online presence and grow their business.”Please contact your .au accredited Registrar to claim this special offer.This news release, with links, was sourced with permission from:

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