Auditing domain name parking companies

Writing the fourteenth part to this series on his WhizzBang blog, Michael Gilmour writes this time on auditing parking companies.

The article begins:
An audit should be conducted on the processes a parking company adopts and not on the intellectual property. This could be from being relatively simple to immensely complex. What should NOT be happening is an audit of the contractual relationships between domain owners and the parking company. This would be far beyond the scope of this type of audit and would fall into the domain of a public company audit.

A first stage audit could commence by the audit company collecting statistics on each parking company in secret for randomly selected domain names with a sufficiently large enough volume of traffic to be statistically meaningful. This traffic could then be compared against the standards and the results openly published and announced at TRAFFIC with a score rating for each parking company for each level of the standards.

To read the rest of Michael Gilmour’s article, see