Sex sells, and in domain names this is even more true. This week the highest ever reported sale of a .au domain name took place since auDA, the policy and regulatory body for .au domain names, allowed the transfer of domain names for any reason a year ago. The domain name in question was SexToys.com.au and it sold for $25,500.While not a big sale by international standards, the aftermarket for domain names is new down under, NetFleet is quite pleased with the upwards trend for the market down under, especially in these times of a global financial crisis.”In just twelve months, Australian domain names have turned into highly valuable assets,” explains David Lye of Netfleet. “It might not be surprising to some that a domain containing sex achieves such a high sale, but previous record sales show that almost any industry has potentially powerful and valuable domains.”Prior to the sale of SexToys.com.au, the biggest reported sale of a .AU domain name since trading in domain names was allowed was mortgage.net.au which sold for $13,500.More information on Netfleet can be found at www.netfleet.com.au.
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