“Crikey”, the word made famous worldwide by Steve Irwin, is a not uncommon exclamation used in Australia. But as the Australian Fairfax press reveals, WIPO considers it also now has an official secondary meaning: referring to the Crikey online news and gossip e-zine. WIPO has ruled that the Crikey owners should control the crikey.com internet domain, after a virtual real estate battle spanning more than five years. They already have crikey.com.au, but were frustrated by many people typing in, or referring to, crikey.com.The full version of this story is available from The Age or The Sydney Morning Herald.