AsiaRegistry.com Ready for the .ASIA Landrush

    DotASIAMELBOURNE, Feb. 19 / Instra Corporation’s
AsiaRegistry.com, Asia Pacific’s leading Domain Name registrar, is ready
for the launch of the .ASIA Landrush scheduled on 20th February 2008, the
world’s first domain name extension for the Asia Pacific Region.

    Leona Chen, spokesperson for the DotASIA Organization anticipates a
Huge Landrush. Leona comments, “We are ready for something big. All of our
people and systems are in place, and we look forward to the commencement of
the .ASIA Landrush.”

    With already 30,780 .ASIA domains submitted during the Sunrise Period,
the Landrush is anticipated to be massive, with domain registrars globally
submitting hundreds of thousands of .ASIA domain names. Duplicate Domain
names submitted during the Landrush stage will go into a live domain name
auction.

    Chloe Li, Director of Operations for Instra Corporation, commented,
“Today is a special day for us. We have worked hard for this moment, and we
believe .ASIA will become a world leading domain name. We are pleased to
see that the Asia Pacific region finally gets its own unique online
identity.”

    The scope of the .ASIA TLD has been defined by ICANN, and includes over
70 countries, with coverage from the Middle East, to the Far East and
Oceania regions. Applications will only be considered from organizations
officially registered in one or more of these countries. AsiaRegistry will
provide a Local Address for clients outside of the Asia region, such as for
applicants that are located in America, Europe, or Africa.

    Phillip Parker from Instra Corporation’s AsiaRegistry said, “It’s an
important time for corporations around the world, especially with trademark
and brand infringement occurring on mammoth proportions. It is imperative
that these corporate brands protect their name in the .ASIA Name space.”

    Following the successful European .EU domain launch in 2006, .ASIA is
the next geographic region Top Level Domain to be introduced.

    .ASIA domain names can be registered online at:
    http://www.asiaregistry.com
    Additional details about the .ASIA domain name can be found online at:
    http://www.dotasia.org
    About Instra

    Instra Corporation is a worldwide player in the Domain Name and ENUM
industry, with its head office in Melbourne, and sub-branches across
America, Europe, and Asia. Instra Corporation is a pioneer of developing
convergence technologies for local presence services.

    Convergence. It is more than just a domain.

    For more information about Instra Corporation and Asia Registry, please
visit:

    http://www.asiaregistry.com

    For more information, please contact:

     Chloe Li
     Tel:   +61-397831800
     Email: media@instra.com

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