Asia Internet Market Soars

According to the Internet analyst company’s latest statement, the regional Internet audience grew at an average of 14 percent during the first half of the year to hit 319 million users. India registered the strongest growth at 27 percent with over 28 million users, followed by China at 14 percent growth with over 102 million, said comScore.

Taiwan and Malaysia also clocked double-digit growth at 12 percent for both. ComScore said the more mature, saturated Internet markets of Japan and Singapore were at the bottom of the list, growth wise.

Additionally, it was found that Internet users in the region spend less time online than the worldwide average, with users in Hong Kong, South Korea, Singapore and Taiwan spending the most time in the region. Nonetheless, these were still below the worldwide average, said comScore.

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