As Web Search Goes Mobile, Competitors Chip at Google’s Lead

Say you need a latté. You might pull out your phone, open the Yelp app and search for a nearby cafe. If instead you want to buy an espresso machine, you will most likely tap Amazon.com.Either way, Google lost a customer.Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as more people search for what they want to buy, eat or learn on their mobile devices. This has put the $22 billion search industry, perhaps the most lucrative and influential of online businesses, at its most significant crossroad since its invention.
http://www.nytimes.com/2013/04/04/technology/as-web-search-goes-mobile-apps-chip-at-googles-lead.html

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