As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception

What happens when advertising stops being obvious?The Federal Trade Commission, charged with protecting consumers and guarding against deceptive advertising practices, acknowledges it does not know.But faced with a growing wave of digital advertising that is intended to look like the news articles and features of the publications where they appear, the commission is warning advertisers that it intends to vigorously enforce its rules against misleading advertising.

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