Brands missing the target with Twitter

Posted in: Internet Use/New Technologies at 25/11/2011 16:22

People who use Twitter can be divided into 13 distinct types - including lover, jester, creator and sage - according to research that has analysed more than 500,000 Australian tweets.

A study by the University of Technology Sydney has also found that Australians send an average of 234 million tweets per month and 5000 tweets per minute. Women were more likely to retweet than men and most retweets occurred on Mondays.

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