Approval by a Blogger

Colleen Padilla, a 33-year-old mother of two who lives in suburban Philadelphia, has reviewed nearly 1,500 products, including baby clothes, microwave dinners and the Nintendo Wii, on her popular Web site Classymommy.com. Her site attracts 60,000 unique visitors every month, and Ms. Padilla attracts something else: free items from companies eager to promote their products to her readers.Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.”You can’t really write a review if you haven’t used it or done it,” Ms. Padilla said. “It really is a valuable thing for marketers. It’s a real mom with a real voice.”
http://nytimes.com/2009/07/13/technology/internet/13blog.htmlAlso see:Click by Click, Reviewers Gain Clout
If you value your spare time, don’t start posting comments and reviews on Amazon, Mark Espinosa suggests. It can be a hard habit to break.Given his rank as the online retailer’s No. 1 reviewer, he would certainly know. Espinosa might be one of the most influential consumer-tech pundits whose name you’ve never heard. Although he specializes in gadgets like memory cards and video game systems, he also dabbles in movie and jazz criticism. He’s even reviewed a kitchen faucet. (“A pleasure to install,” he wrote of a chrome, double-handle model manufactured by Delta.) A tech security consultant who lives in New Jersey, Espinosa has weighed in on more than 500 products. He spends about 10 hours on a review — and no, he doesn’t get paid for it.
http://www.washingtonpost.com/wp-dyn/content/article/2009/07/11/AR2009071100057.html

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