There have been more than 5,500 applications for .bank domains from the global banking community, fTLD Registry Services announced.
Top locations for .bank registrations have come from banking institutions across the United States, as well as countries including South Africa, the United Kingdom and Spain.
And there are already early adopters such as Kansas City-based Lead Bank that has switched their main site from a .com domain, citing the enhanced security features of the domain, including strong encryption and verification requirements, as a key driver of the decision to transition.
âLead Bank is committed to providing the very best service for its clients, and moving from a .com to a .bank URL was a strategic decision for us,â said Josh Rowland, vice chairman of Lead Bank.
âUnderstanding that a .bank domain would ensure additional security of clientsâ information, clearly indicates valid bank URLs for clients, and give Lead Bank an opportunity to present itself to potential clients as an innovative, forward-thinking bank, made migrating domains very appealing. While we are a small bank, we want our clients to have confidence that we are leading the way when it comes to providing the most secure and efficient technology to our clients.â
fTLD Registry Services has also released âA Guide to Leveraging .BANK ,â a framework of communications and educational recommendations for banks adopting the new domain. The guide outlines communications framework for the use of .bank to employees, customers and other stakeholders , as well as ways to educate executives, IT teams, marketers and vendors about .bankâs enhanced security requirements.
âThe strong demand for owning a .bank domain , since the new web extension was launched last month, shows that banks recognise that the security offered by . bank will be a critical tool for protecting their customersâ proprietary information,â said Craig Schwartz. âTo customers who visit a .bank web site, the look and feel will be similar to that of other websites, but the use of . bank will signal their bankâs commitment to online security.â
All applications for .bank web addresses are verified by Symantec as part of the domainâs enhanced security requirements. This ensure s that only banks and other organisations that are eligible for a .bank name are granted one . Symantec has completed more than 2 ,000 verifications and .bank names are reserved for the banks that submitted the applications until the verification process is complete .