Apple’s dominance faces Pepsi challenge

Apple’s dominance of online music and the music labels’ best efforts to fight piracy are set to be dealt a blow from an unlikely quarter – PepsiCo, the fizzy drinks group.Pepsi is preparing a year-long marketing campaign in the United States in which up to a billion digital music tracks will be given away. Based on the prices charged by Apple, the largest online music retailer, the offer could be worth up to US$1 billion (£490 million).

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