Apple threatens Google’s core business

[The Times] Apple has emerged as a real threat to Google’s core business by making early inroads into the mobile advertising market.Two months ago, Apple launched iAds.Newly released figures show that already the advert-selling service for portable devices has collected $US60 million ($71m) of commitments for mobile adverts in the second half of 2010. Apple has secured deals with brands such as Unilever, General Electric and Citigroup.To read this report from The Times in full, see:

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