In a direct attack on Silicon Valley rival Google Inc., Apple Inc. unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices.Chief Executive Steve Jobs announced Apple’s iAd advertising network as one of a raft of features coming later this year to its iPhone, iPad and iPod Touch line.To read this report in The Los Angeles Times in full, see:
www.latimes.com/business/la-fi-apple-ads9-2010apr09,0,4876066.storyAlso see:How Apple’s new iPhone brings Minority Report a step closer to reality: Companies can now target you with specific ads depending on your location
A man walks down a busy high street towards a well-known coffee chain. As he gets within 500 yards of the café, his mobile phone buzzes in his pocket with an advert from the company offering him a discount on a cup of coffee.It might sound like a scene from the science fiction film Minority Report, but personalised advertising techniques such as this are closer to becoming a reality than ever before.
www.independent.co.uk/life-style/gadgets-and-tech/news/how-apples-new-iphone-brings-minority-report-a-step-closer-to-reality-1940723.htmlApple Edges Into Selling of App Ads
Apple, the maker of popular gadgets, is getting into the business of selling advertising, ratcheting up its rivalry with Google.On Thursday the company gave a preview of a new version of the basic software for its mobile devices, including the iPhone. The software has a built-in advertising system, meant to be used by the developers who have created the more than 185,000 applications in Apple’s App Store.Speaking to reporters and developers on Apple’s campus here, Steven P. Jobs, Apple’s chief executive, said the new system, called iAds, would offer ways to build complex interactive ads into apps for the iPhone, iPod Touch and iPad.
www.nytimes.com/2010/04/09/technology/09apple.htmlApple reveals new iPhone features
Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties.Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.
http://news.bbc.co.uk/2/hi/technology/8610610.stm
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