Apple, Google app stores could face stricter regulation if changes not made, ACCC warns

[Reuters] Australia’s competition watchdog says stricter regulation may be required to address the significant market power app stores owned by Alphabet’s Google and Apple have if they do not take steps to assuage concerns.

The global dominance of Apple’s App Store and Google’s Play Store has been criticised by some app makers for mandatory revenue sharing payments and strict inclusive rules by both companies.

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Australia’s competition watchdog wants to reduce phone app duopoly of Apple and Google
People should be given a choice of apps other than the default Apple and Google phone apps when setting up a new device, under a raft of proposals from Australia’s competition watchdog to reduce the duopoly the two tech giants have over the app store marketplaces.

The Australian Competition and Consumer Commission’s latest interim report arising from the long-running digital platforms inquiry has found that while Apple and Google compete with each other, both companies face very little competition in app distributions on their respective mobile platforms.

Dominance of Apple and Google’s app stores impacting competition and consumers [news release]

App developers need fair and reasonable terms when dealing with app stores and better processes for the approval of apps to help address the consequences of Google and Apple’s power in the app market, the ACCC has found in a report released today.

The ACCC’s second Digital Platform Services Inquiry interim report finds that Apple’s App Store and Google’s Play Store have significant market power in the distribution of mobile apps in Australia, and measures are needed to address this.

“Apps are everywhere, they are an essential part of our daily lives. Whether we keep up with the news, stay in touch with friends, catch up on the latest series on a streaming platform, order a ride or a meal, or shop online, it is likely we will use an app for that. And if consumers use an Apple mobile, they can only download apps from the Apple App Store. For other consumers using a mobile running the Android OS, the main place they download apps from is the Google Play Store,” ACCC Chair Rod Sims said.

 “Apple and Google’s stores are the gateways between consumers and app developers, and it’s true that they provide considerable benefits to both groups. But there are significant issues with how this market is operating.”

“Apple and Google don’t only run the app marketplaces, they also compete within them with their own apps. They have the ability and incentive to promote their own apps over others, and they control the terms that their competitors must comply with to gain access to their stores,” Mr Sims said.

“To address this market power, we believe app developers should have more information about how their apps are made discoverable to consumers and that consumers should have the ability to change or remove any pre-installed or default apps. Apple and Google should also be prevented from using information collected about third-party apps to advantage their own competing apps.”

“The ACCC is also concerned with restrictions imposed by Apple and Google which mean developers have no choice but to use Apple and Google’s own payment systems for any in-app purchases,” Mr Sims said.

“Further while Apple and Google have made efforts to remove malicious apps from the app stores, we believe they could do more to prevent and remove apps that feature, for example, subscription traps and other scams.”

“There is a clear need for better redress and dispute resolution for consumers who are harmed by these sorts of apps, or who have disputes over payments and other issues. This situation reinforces the need for an external dispute resolution body for digital platforms including Apple and Google, as previously recommended by the ACCC.”

The ACCC has put forward a series of potential measures in response to its findings, including that consumers be able to rate and review all apps, that consumers have the ability to change any pre-installed default app on their device, that app developers be allowed to provide consumers with information about alternative payment options and that information collected by Apple and Google in their capacity as app marketplace operators be ring-fenced from their other operations.

“We have identified a number of areas where action is required and have put forward potential measures to address areas of particular concern. There is a window of opportunity for Apple and Google themselves to take steps to improve outcomes for app developers and consumers by adopting the potential measures we have identified,” Mr Sims said.

The ACCC will revisit the issues raised in this report during the course of the five-year Digital Platform Services Inquiry and will take into account steps by Apple and Google to address the concerns identified.  

“The ACCC will also take into account significant proposals and law changes in other countries which have identified similar concerns. Regulation may be required if Apple and Google fail to take steps to address the concerns identified,” Mr Sims said.

The full report is available at Digital platform services inquiry 2020-2025 – March 2021 interim report.


The ACCC’s Digital Platforms Branch is conducting a five-year inquiry into markets for the supply of digital platform services in Australia and their impacts on competition and consumers, following a direction from the Treasurer. This inquiry will report to the Treasurer every six months and will examine different forms of digital platform services, their advertising services as well as data brokers.

This report, focusing on app marketplaces, is the second produced under this direction.

The ACCC’s third report  is due to the Treasurer by 30 September 2021, when the ACCC will also be providing its advice to the Australian Government on Google’s rollout of search engine choice options on new Android devices in Europe.

The ACCC is also continuing its Digital Advertising Services Inquiry, with a Final Report due to the Treasurer by 31 August 2021.

The ACCC’s 2019 Digital Platform Inquiry report made a number of recommendations, including those relating to dispute resolution and external oversight and unfair contract terms and unfair trading terms, which this report found remain relevant.’s-app-stores-impacting-competition-and-consumers

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