Apple bites over Australian supermarket chain logo

Woolworths insists its new logo is a stylised ”W” or a piece of fresh produce. Apple thinks it is an apple, and the California-based technology company wants to stop Australia’s largest retailer from using it.Apple has mounted a legal challenge to prevent Woolworths from using the logo, arguing it is too close to its own.Apple will have to convince IP Australia, the Federal Government agency that governs trademarks, to knock back Woolworths’ application – filed in August last year – to trademark its logo.

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