Apple and Google still in the hunt for control of mobile market

In one noisy corner is Google, claiming victory for its strategy of free, ubiquitous software, while in the other, there are Apple’s eye-watering profits as the world’s most valuable company. This is the titanic battle to control the future of the tablet and smartphone market – and with it, the way that more than a billion people with the devices access information.In the latest round, Google’s executive chairman, Eric Schmidt, claimed victory over Apple in the platform wars – just as Microsoft triumphed over Apple in the 1990s by working with hardware manufacturers and forcing Apple into a market niche. He cited research by Gartner that found Google’s Android had secured 72% of the global smartphone market compared with Apple’s 14%.

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