The .asia top level domain has commenced its new simplified registration processes that allow for any business or person anywhere to register a .asia domain name.
The new simplified rules commenced on 15 July with an official update to the .Asia Eligibility Requirements policy. The easier registrations are particularly beneficial for entities without a pre-existing regional Asian address or proof of local I.D. This means anyone can now register a .Asia domain, even if they do not have a physical address within the region. Through this update, the DotAsia Organisation hopes to:
- Open up registrations globally for those looking to connect with Asia
- Open up registrations to Asian communities or businesses located outside of the region
- Simplify registration process for everyone
“From.Asia / For.Asia has been our philosophy from the start. We have always believed that the .Asia domain is valuable equally for those coming From Asia as well as those looking For Asia,” said Edmon Chung, CEO of DotAsia Organisation. “The new streamlined registration process completes our mandate to serve the global community seeking to connect with Asia, and matches our new calling championing the world to #RiseWithAsia. Whether you are an Asian restaurant in Europe or an Asian American association in the US, you can now easily register a .Asia name that speaks to your brand and scope.”
In 2016 over 80% of .Asia registrations came from the Asia Pacific region led by China, India, Japan and South East Asia. The latest .Asia policy update and streamlined registration process is a renewed commitment from the registry to its mandate from the start – to support online representation of all things Asia.