Andrew Keen: This healthy industry now has the printed word in its sights

American President-elect Barack Obama gets my award for the new media star of 2008, probably the most digitally eventful year of the 21st century.His historic achievement of raising more than $500m (£306m) from mainly small donors on the internet for his Presidential campaign has not only dramatically changed the logistics of American politics but has already begun to revolutionise the financing of electoral campaigns around the democratic world. His utilisation of social networks such as YouTube and Facebook has demonstrated the potential of the internet to successfully build and distribute new political brands. And Obama’s promise of providing universal broadband coverage for all US citizens will inevitably compound the ubiquity of the internet in his nation’s commercial and cultural life.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.