European telecoms providers are set to win their decade-long fight to make Big Tech pay for network costs, thanks to sympathetic EU regulators and the bloc’s efforts to rein in U.S. tech giants, according to industry and regulatory sources, in the EU’s strongest move yet to set a global standard.
Deutsche Telekom, Orange, Telefonica, Telecom Italia and the big operators say it is all about a fair share contribution, especially as the six largest content providers account for just over half of data internet traffic.
Alphabet Inc unit Google, Netflix Inc, Meta, Amazon.com Inc and other tech giants, however, reject the idea. Some dismiss it as an internet traffic tax while one company even called it a bid to appropriate money from one industry to support the old guard.
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