In its drive to go green, the technology industry has so far focused mainly on big targets like corporations and especially computer data centers, the power-hungry computing engine rooms of the Internet economy.Next come the hundreds of millions of desktop and laptop personal computers in households worldwide.Microsoft, the nonprofit Climate Savers Computing Initiative and a start-up called Verdiem are combining to put a spotlight on the energy-saving opportunity in PCs, and distributing a free software tool to consumers to help them do it.
http://nytimes.com/2008/08/06/technology/06green.html