Americans Use More Online Social Networks

Teenagers may be spending more time on messaging services like Snapchat, but American adults are still increasing their use of social networks, according to a new survey released Friday by the Pew Research Center.The Pew survey, conducted in September, found that 52 percent of Internet users regularly logged on to at least two social networks, up from 42 percent in Pew’s August 2013 survey. see:Facebook hanging on to its adult users in the US, claims study
Facebook is weathering the growth of rival social networks including LinkedIn and Twitter well, according to a new study of Americans’ social media habits by the Pew Research Center.Contrary to regular speculation that Facebook users are drifting away, Pew’s survey of 1,597 adult internet users in the US found that 71% were using Facebook in 2014 – the same percentage as the previous year. Media Update 2014
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

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