American online advertisers propose self-regulation principles

Online advertisers are proposing a mix of consumer education, disclosures about what information is being collected and special protections for children and sensitive information in an effort to head off tough legislation.Four leading advertising trade associations — the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, or DMA, and the Interactive Advertising Bureau — drew up the “self-regulatory principles.”
http://uk.reuters.com/article/idUKTRE56117O20090702
http://in.reuters.com/article/technologyNews/idINIndia-40748620090702

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