American ISPs already sharing data with outside ad firms

Multiple American ISPs are sharing customer data with outside firms that deal in so-called behavioral ad targeting, and according to one of these firms, the Silicon Valley-based NebuAd, roughly 10 per cent of all US web surfers are affected.These ad companies, which also include the Sonora, California-based Front Porch, won’t say which ISPs have adopted their services. But two internet service providers, the Georgia-based Knology and the Sprint-spin-off Embarq, admit to using such platforms on a test basis, and according to multiple users who’ve posted their stories to Broadband Reports, NebuAd is tracking data on Wide Open West, an ISP serving the Chicago area.
www.theregister.co.uk/2008/04/10/american_isps_embrace_behavioral_ad_targeting/

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