American Airlines bucks the .mobi trend

American Airlines logoAmerican Airlines have announced they are making their website accessible via mobile devices, but not via a .mobi domain name as many companies are doing these days. Rather, when accessing on a mobile phone or device their system recognises when customers are accessing via mobile devices and directs them to the mobile version of

On the mobile version, content is condensed, the design is simplified, and the connection is fast, making the site ideally suited for navigation on a mobile device. The option to access a full HTML version of the site is also available.

Could this move mean a slowing of demand for .mobi names? It is likely other companies will have their websites designed to recognise when being accessed by a mobile device. But it is also likely mobile-only websites will still proliferate.

The news release announcing the launch of the mobile version is available from