Google said it will roll out new policies in Europe to provide more transparency around political ads, ahead of European Union elections in the spring.
The announcement Thursday by the Alphabet Inc. division follows a year of intense global scrutiny over how popular internet services were used to spread misinformation during elections. A lack of disclosure about who pays for political ads has been a particular sore point.
Google to Demand More Disclosure From Buyers of European Election Ads
Google said on Wednesday that it would begin requiring more information from buyers of online ads linked to next year’s European Parliament elections, expanding a program introduced for political ads in the United States.
The company said in a blog post that people and groups buying ads that mention a political party, a candidate or an officeholder related to the parliamentary elections would need to make clear who is paying for the advertisement. The company will also require verification that they are citizens, legal residents or groups lawfully allowed to participate in the election.