A continuing trend from research by or for ccTLD registries is that residents of a particular country have a preference for their own ccTLD. The research is similar to that conducted by other registries such as Nominet (.UK).
The latest to publish research following this trend is AFNIC who found almost two-thirds (62%) of French residents would prefer to register a .FR domain name.
.FR domain names are available to be registered by residents of France and French territories. And the survey of 555 people found the .FR top level domain essentially conveys a sense of belonging to the French territory.
Other findings were that three-quarters (76%) said that when they search for a website of a French company, they would immediately type in the .FR domain. Also this assumes that people are typing in a domain name and not using their preferred search engine.
.FR remains associated with such as French speaking values (67% of those interviewed), belonging (30% of those interviewed) and proximity (20% of those interviewed). A triple combination which remains stable since 2006.
More information on the survey conducted on behalf of AFNIC can be found in the news release in French and English on their website at www.afnic.fr.
To register your .FR domain name, check out Europe Registry here.