Advertising on mobile phones finally seems to be getting through

Marketers have often claimed that mobile advertising is taking off. But this time they could be right, recession or not. Global numbers are hard to come by, but a leading mobile-advertising firm, AdMob, says the number of advertisements it has delivered worldwide has tripled, to 4.5 billion, in the past 12 months. Why? Because many of the obstacles that have held mobile advertising back are going away.One is hardware. For years, surfing the internet on a phone was a pain, because screens were too small and the controls too clunky. But a new generation of “smart” phones such as Apple’s iPhone, Google’s G1 and the BlackBerry Storm have solved this problem. They have touch-screens large enough to display the web properly — and advertisements, too.To read this article in full in The Economist, see http://www.economist.com/business/displaystory.cfm?story_id=12685528.

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