Advertising in print is twice as effective as TV, says Microsoft

Print advertising is more than twice as effective as television advertising for large retailers, according to new data seen by The Times.Every £1 spent on print advertisements yields £5 in revenue, compared with £2.15 for television and £3.44 for online advertising, a study of 26 leading UK retailers found.
http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6969081.ece

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