Ads That Built Google Could Now Pose Test

Most people pay little mind to the text ads that surface after an Internet search.Flowers at 1-800-FLOWERSSame Day Delivery AvailableYour Satisfaction at 1-800-FLOWERS1800flowers.comBut appearing as they do millions of times daily, such unremarkable quatrains form one of the largest single sources of the $21 billion Internet advertising market in the United States. For Google, the undisputed master of delivering them, those slivers of text are the foundation of a digital empire.Now that company’s dominance in Internet advertising and its proposed agreement to provide some search ads to its nearest competitor, Yahoo, is being closely scrutinized by federal antitrust investigators, according to sources familiar with the Justice Department’s thinking.

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