Ads seek to bolster distribution of laptops for Third World children

After a rocky beginning, the nonprofit group One Laptop Per Child thinks that an advertising campaign will give a lift to its effort to place low-cost laptops in the hands of children in developing nations.About 500,000 of the group’s light and rugged machines are being used in 31 countries, including Cambodia, Peru, Uruguay, Afghanistan, Iraq, Lebanon, Ethiopia and Rwanda. But the cost of the laptops, at less than $200 each, has been prohibitively high for many countries, and the number of laptops distributed has fallen short of projections.An additional 500,000 of these XO laptops are in transit or being built, and should be in use by early next year, said Nicholas Negroponte, chairman of the education and computing project.

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