Adblockers and Innovative Ad Companies are Working Together to Build a More Privacy-Friendly Web

Apple’s recently-announced support for adblockers on iOS 9 provoked dramatic debate between those who were celebrating the news, and those who were angry over what they see as the company undermining the primary business model for online publishing and journalism.While both sides of the debate have good points to make, one thing is non-negotiable: users must have the right and ability to install software that blocks content they don’t want on their computers, tablets or phones — whether that is ads, trackers, or anything else. In fact, we actually make such software ourselves: our Privacy Badger add-on for Firefox and Chrome, though it isn’t specifically designed to block ads, winds up blocking a lot of them when they attempt to spy on people’s browsing without consent.
https://www.eff.org/deeplinks/2015/09/adblockers-and-innovative-ad-companies-are-working-together-build-more-privacy