A New Tool From Google Alarms Sites

Retailers and publishers have fought hard to work their way up in the ranking of Google’s search results and refine the search features of their own Web sites to help users once they arrive. Now, Google is taking a greater role in helping users search within particular sites. And some of the same retailers and publishers are not happy about it.This month, the company introduced a search-within-search feature that lets users stay on Google to find pages on popular sites like those of The Washington Post, Wikipedia, The New York Times, Wal-Mart and others. The search box appears when someone enters the name of certain Web addresses or company names — say, “Best Buy” — rather than entering a request like “cellphones.”
http://www.nytimes.com/2008/03/24/business/media/24ecom.htmlGoogle’s Search-Within-Search Draws Scrutiny
Google has quietly unveiled a search-within-a-site feature on its main Web search engine, giving users the ability to refine searches before going to a merchant or publisher’s page.The company launched search-within-a-site on March 5 after several days of testing, according to a posting to the official Google blog. The tool grew out of observations by Google about the way Web search was being used to navigate, said software engineer Ben Lee and Product Manager Jack Menzel.

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