Here They Come: 4 Beauty gTLDs Plus a .QUEST Enter GA

The XYZ Registry launched 4 beauty-related new top-level domains this week plus .quest. .Beauty, .Hair, .Skin, and .Makeup which are being aimed at independent beauty brands, influencers, big-brand cosmetic companies, salon owners, medi-spas, dermatologists, skincare specialists/aestheticians, suppliers, hair stylists, barbers, makeup artists, fashion designers and other beauty industry insiders. Plus there’s the destination-driven .Quest domain that’s being pitched at gurus, experts and enthusiasts of any field, a go-to domain for anyone seeking a specific service and/or product.

The 5 new gTLDs became available for anyone anywhere to register on 2 March. The XYZ Registry is expecting the beauty-related gTLDs to be available through register for $15 to $20.

“We are excited to launch these beautiful domain extensions to help small businesses and entrepreneurs tap the global beauty market,” says XYZ CEO Daniel Negari. “These extensions will give millions of beauty brands and professionals the chance to get modern, memorable, industry-specific domain names. COVID-19 has hit the beauty industry very hard and we are introducing this digital solution now to help small businesses and the 1,000,000+ beauty professionals in the US alone stake their claim, find success online, market their newly pivoted trades, and enhance their branding with worldwide accessible .Beauty, .Hair, .Skin, and .Makeup domain names.”

As I previously wrote, the 4 new gTLDs aimed at the beauty industry were originally delegated to L’Oréal, the world’s largest cosmetics company headquartered in France. L’Oréal concentrates on hair colour, skin care, sun protection, make-up, perfume and hair care. The applications were not without controversy being subject to GAC Early Warnings due to “L’Oréal seeking exclusive access to common generic string … that relates to a broad market sector.”

The .quest new gTLD was originally delegated to Quest ION IT, the IT division of the QI Group and operates the core IT eCommerce and enterprise platforms for QNET, QI’s flagship direct selling entity, and provides IT services and consultations to other entities of the group in other industries, such as, event management, hospitality, and education. They have offices in a number of Asian countries including Hong Kong, Malaysia, the Philippines, Thailand and Sri Lanka.

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