Would Bing switch really dent Google?
Posted in: Internet Use/New Technologies at 24/11/2009 17:19
The war of the search engines enters a new phase as Microsoft considers paying publishers to put their content on its search enging Bing - presumably in the hope they will do as Rupert Murdoch has suggested and remove it from Google. But how much would this actually hurt Google?
A recent German survey tried to determine what the effect on Google would be if most of the country's publishers - with their nearly 1,000 domains - removed their content from the search engine. The 148 publishers signed a declaration in Hamburg as a protest against what they saw as being financially exploited. But would the first 10 search results on the German Google site look different? Would German Google be empty?
Will News Corp move its content to Microsoft's Bing?
The next battle in the search wars could be over access to news content. The FT reports that Microsoft - which has made increasing the market share of its Bing search engine its top online priority - has reached out to "big online publishers" in order to get them to pull their sites from Google. Among the parties currently in discussions with Microsoft is News Corp., which has very loudly threatened to block search engines from crawling the content of its newspapers.