Online advertising is threatened by Europe's cookie law
Posted in: Legal, Privacy & Security at 25/10/2009 00:16
EDITORIAL: Visitors to websites in Europe may soon face a barrage of pop-ups that seek their consent to internet cookies. Bizarrely, the plan to change current laws on cookies can be stopped only if politicians fail to resolve a file-sharing dispute.
If the new law is passed, websites will be required to seek consent from users before serving cookies - the small text files that help a site to remember a visitor. The law's fate has become inextricably linked to a file-sharing policy.