Nielsen finds strong TV-Internet usage overlap
Posted in: Internet Use/New Technologies at 02/11/2008 19:56
Nearly a third of all U.S. household Internet activity takes place while the user watches television, suggesting new and old media often share rather than compete for attention, the Nielsen Company said in a report on Friday.
In fact, the study found that heavy Internet users are among the most dedicated of TV viewers, spending more than 250 minutes a day in front of the tube, compared with the 220 minutes of television watched by people who never go online.
http://uk.reuters.com/article/internetNews/idUKTRE49U7Y320081031
http://in.reuters.com/article/internetNews/idUKTRE49U7Y320081031