Calling Venus, Calling Mars: Differences in Men's and Women's Use of Mobile Phones
Posted in: Internet Use/New Technologies at 26/08/2008 05:11
It's easy enough to spot a girly cellphone--just look for bright finishes in shades of pink, purple and red. But is it possible to use a phone like a girl? Research says yes.
There are subtle but powerful differences in how men and women use technologies such as computers and Internet browsing. Men read more news; women drive e-commerce. Women typically do more semantic searches, typing in full questions rather than just keywords.
So, too, differences abound in how we use mobile phones. Men are more likely to access the mobile Internet, watch mobile TV and generally make full use of the features on their handsets, according to statistics from Nielsen Mobile. Women take more photos and send more text and multimedia messages. They also download more ringtones than men do.