Amazon Beat eBay in Holiday Traffic
Posted in: Internet Use/New Technologies at 16/01/2008 14:49
For years, eBay ruled the e-commerce roost. Each holiday season, more visitors spent more time and looked at more pages on eBay.com than on any of its rivals, including Amazon.com. It made sense; eBay is a wide open forum for every kind of seller and item, while Amazon has traditionally pushed a selection of products through its network of physical warehouses.
But all that is now slowly changing. Amazon has opened its site to independent sellers, while eBay's auction model is running into problems with fee-fatigued sellers and buyers wary of fraud and counterfeit items.
Now the latest audience figures from Nielsen Online confirm that the e-commerce traffic crown has changed heads. For the month of December, for the first time, more Americans clicked over to Amazon.com (59,624,000) than eBay (59,374,000).