Fake 'Likes' Remain Just a Few Dollars Away, Researchers Say
Posted in: Internet Use/New Technologies at 09/12/2019 00:50
Despite Big Tech’s attempts to combat manipulation, companies that sell clicks, likes and followers on social media are easy to find.
“A very #MerryChristmas to all,” Margrethe Vestager, Europe’s top antitrust enforcer, wrote on Facebook last December. Her post attracted 144 “likes.”
A few months later, as an experiment, researchers paid a company a few dollars to attract attention to her well wishes. In 30 minutes, the post had 100 more likes. The researchers had similar results on a holiday post on Ms. Vestager’s Instagram account and on a Christmas tweet from Vera Jourova, the European Union’s justice commissioner.