Advertisers, agencies and social media combine to tackle online threat

Posted in: Government & Policy at 18/06/2019 21:41

Sixteen of the world’s biggest advertisers have joined together to push platforms such as Facebook, Twitter and Google’s YouTube to do more to tackle dangerous and fake content online.

The Global Alliance for Responsible Media will also include media buying agencies from the major ad groups - WPP, IPG, Publicis, Omnicom and Dentsu - as well as the platform owners, the group said on Tuesday at the ad industry’s annual gathering in Cannes, France.
in.reuters.com/article/us-advertising-internet-safety/advertisers-agencies-and-social-media-combine-to-tackle-online-threat-idINKCN1TJ098
uk.reuters.com/article/us-advertising-internet-safety/advertisers-agencies-and-social-media-combine-to-tackle-online-threat-idUKKCN1TJ098

Read more now


Registrar Solutions