How the pursuit of leisure drives internet use: Movies, not grain prices, are bringing the poor world online

Posted in: Internet Use/New Technologies at 10/06/2019 00:20

[registration] The chief of Madhogarh, a picturesque village nestled beneath a 17th-century fortified palace in the heart of Rajasthan, came to Indra Sharma three years ago to ask if she would attend a workshop. “Something about the internet,” Ms Sharma, a 40-year-old child-care worker, recalls. She had no particular interest in this internet thing. But she liked the idea of learning something new, so she went along. She and a handful of women from nearby villages were all given a smartphone and some basic lessons in how to use it.

“First we had to learn how to turn it on and off,” says Santosh Sharma (no relation), a 24-year-old schoolteacher from the neighbouring village. Once they had mastered that, they got down to the essentials: “How to take a selfie, WhatsApp, Facebook, YouTube, how to search.”
https://www.economist.com/briefing/2019/06/08/how-the-pursuit-of-leisure-drives-internet-use

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