Siri and Alexa Fuel Sexism, U.N. Finds

Posted in: Internet Use/New Technologies at 23/05/2019 21:34

Why do most virtual assistants that are powered by artificial intelligence — like Apple’s Siri and Amazon’s Alexa system — by default have female names, female voices and often a submissive or even flirtatious style?

The problem, according to a new report released this week by Unesco, stems from a lack of diversity within the industry that is reinforcing problematic gender stereotypes.

Also see:

First UNESCO recommendations to combat gender bias in applications using artificial intelligence
Beginning as early as next year, many people are expected to have more conversations with digital voice assistants than with their spouse.

Presently, the vast majority of these assistants—from Amazon’s Alexa to Microsoft’s Cortana—are projected as female, in name, sound of voice and ‘personality’.

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