TikTok is popular, but Chinese apps still have a lot to learn about global markets
Posted in: Internet Use/New Technologies at 04/04/2019 12:25
If Twitter is the revolutionary version of blogging, TikTok might be the revolutionary version of YouTube. Both Twitter and TikTok encourage their users to post shorter, more fragmented content than their precursors.
TikTok, owned by the Chinese tech giant ByteDance, is the international version of China’s short video sharing app, Douyin.
Presently the app is considered one of the most valuable start-ups on the planet.
TikTok is not the first Chinese social media platform to go international, although it is likely the first to gain traction with non-Chinese users globally. WeChat and other Chinese social media platforms that have gone global have, in fact, been predominately used by international Chinese citizens.